

Now, it is time to see what Michael Johnson has got up his sleeves for this year. You might have come across that last year at Brandingmag‘s REBELS AND RULERS event, where he introduced the “Open Branding in Five and a Half Steps” theme, a concept that is inspired by his best-selling book “Branding: In Five and Half Steps.” Johnson wants to positively change the lives of others. What does that mean? He is a strong leader who’s working with people who want to do big things. He’s the brain behind Virgin Atlantic’s rebranding and is a RULER by default. Named as one of the 10 most notable British Designers, Michael Johnson defines and designs brands that make a difference.
